Digital Marketing

I started designing web sites in the early '90s, serving as Al Gore's first web master shortly after he invented the internet. Web designers are usually Art School types, heavy on formal design training, or Geeks, primarily interested in demonstrating their programming prowess. I'm neither. 

My background is in sales and marketing, so I never lose site of the fact my clients hire me to help promote their products and services. My goal is to help them sell more, and to sell more easily, with turn-key web solutions. From simple html-based sites to secure, database-driven solutions for e-commerce, most of the sites feature proven, scalable open-source software.

Work can be scheduled in stages so you can establish a professional looking web presence quickly, and then add features and functions as time and budget permits. Clients choose their level of service, from "show me how to do this" to "just handle this for me".

Radio

My fascination with Radio goes back to my childhood. From a young age I was enamored with the electronics that make sound travel without wires, and with the voices and songs I'd hear whenever I tuned in.

I made crystal radios as a kid, and transistor radios were all the rage as I grew up. A small Zenith powered the speaker under my pillow at night. When I got my first short-wave set, I managed to run a long-wire antenna the length of the attic without Mom detecting the lead-in running down to the basement.

Radio programming fascinated me, too. As a teen in Michigan's Upper Peninsula, I'd listen to stations from my hometown of Chicago after sundown. The Top 40 Wars were in full swing then. John "Records" Landercker would remind me each night that a much bigger world was waiting for me once I graduated, keeping me sane. You could say that Radio saved my life! While WLS was my favorite station, we could get "Superjock" Larry Lujack on WCFL as well. KAAY was another DX favorite, especially when "Beaker Street" was on.

The CBS Radio Mystery Theater was also broadcast then, with TV and movie stars performing in dramas much like those heard in the '30s and '40s. Dick Orkin's "Chicken Man", and later "The Tooth Fairy" showcased both Orkin's talents and Radio's versatility. Like Orkin, I like to use entertaining stories as the basis for the Radio ads I write, produce and voice. And growing up within earshot of Jan Gabriels' intonations of "Sunday! Sunday! Sunday!" for the US 30 Dragstrip contributed to both my Radio jones and my love of Motor Sports. These two passions merged into one when I worked for "Broadway" Bob Metzler at Great Lakes Dragaway for several years.

A well executed Radio ad campaign usually provides the biggest bang for your broadcast buck. Lend an ear to the Radio Ad Demo in the column on the right, then let's discuss how we can use Radio to help you achieve your goals!